Call Center Services India - from cost cutting to profit center
Call center services in India have started making a mark in every day life. Most of us have interacted with a call center executive sometime or the other, either at the bank or someother service provider. Though still in or about to enter the consolidation phase in India, call center services have come a long way in America and Europe. Starting with the airline industry where it was first adopted in the 70s, call centers went on to a second phase in the 80s, with more productive call center agents. But even then, call centers were still considered an expense, an expense to provide better service, not ever a part of corporate strategy. With the advent of the internet age of the 90s, call centers became for visible and many call centers hit wall street and our daily lives. Outsourcing and call center service providers became the new mantra.
The millenium has brought with it a new vision and strategy and corporates have started using call centers as a part of a more wholistic strategy. Small changes in corporate vision has resulted in huge changes for the call center and outsourcing industry. For example, if a call center executive was seen as a problem solver before, now he/she can even suggest a product to a client if he/she sees the opportunity for a sale. In fact, more profitable customers can be targeted for more human interaction while less proftable customers can be shifted to automated services. So, you have more opportunities to make a sale and optimize the time spent per call. Besides, you also make your employees job more interesting. A satisfied customer, a more stimuted staff, more profits makes for a happy ceo, surely. Common sense used in the corporate world, often becomes a revolutionary idea, emulated by all!
With call centers mushrooming in India and other Asian countries and consolidation right at the corner, it's become pertinent that Indian companies view call centers as near-future profit centers than as just service providers or as a part of corporate strategy. The future of the call center and BPO industry depends on the innovative management practices it can affect...